This is far from the worst hard time in this country, but a lot of folks still are struggling to stay ahead of their bills with layoffs and this year’s soaring gas and food prices. We’ve covered this topic several ways in Food, including ways to save and how some local families are getting through.
All this nouveau frugality has some high-end grocers pulling out all the stops to keep shoppers shopping. Whole Foods Market (better known as “Whole Paycheck” by many devotees) recently commissioned a survey that found 70 percent of U.S. adults are still buying the same amounts of natural and/or organic foods as they always have. The Harris Interactive survey of 2,209 adults also found that many adults are cooking at home, using coupons or trying harder to find cheaper items. To this end, Whole Foods has put the expedition back into the phrase “shopping expedition” with bargain tours of its stores and a Web site to help find deals.
I still buy organic and local when it’s in my budget, but increasingly, it’s not. This summer I’ve found myself thinking hard at the farmers market before I get that extra bag of cherries or toss another pound of patty pan squash into my bag. Does this survey reflect your reality? Are you still buying organic or have you had to pare back to pay for less fun things like rent, gasoline or electricity?