The market is on the minds of many this morning, and I don’t mean the kind that sells groceries. Two major financial titans collapsed over the weekend: Merrill Lynch agreed to sell itself to Bank of America and securities firm Lehman Brothers announced it will file for Chapter 11 bankruptcy protection. This after the government agreed to help out major mortgage lenders last week. Yikes.
What good could come of this? Well, a falling Dow Jones industrial average means the price of the daily lunch special at Kirkland’s Bin Vivant will fall as well.
The wine-centric restaurant run by executive chef Lisa Nakamura and wine director Dawn Smith in the Woodmark Hotel (1200 Carillon Point, 425-803-5595) recently launched a “Dow-ism” promotion, tying the weekday special to the Dow’s opening numbers.
Today’s special (a grilled portabella sandwich with grilled onions, red peppers, eggplant and smoked mozzarella on toasted focaccia, served with smoked salmon chowder) will sell for $11.42 (the Dow opened at around 11,420 points this morning). Given the rollicking weekend, I would wager Tuesday’s special will only get cheaper.
The promotion is based on one Nakamura remembers from a Dallas restaurant that tied its lunch special to the price of a barrel of oil. “We wondered ‘What can we do to increase our lunch business and give people a break and still create something that’s fun and very current?’ So we came up with the Dow,” she said. So far, about a quarter of lunch guests each day take her up on it.
Locally, Norm’s Eatery and Ale House in Seattle’s Fremont neighborhood also gained notoriety by tying the price of Bud and Bud Light on Mondays to former Mariner Richie Sexson’s famously slumping batting average.
Know of any other timely specials where you live or work? What average, index or event might you tie such a special to?