Well, apparently I’m not the only one whose cherished KitchenAid stand mixer was a steal. “I thought you’d appreciate this,” wrote a guy name Marc, who sent along my laugh-for-the-day on Wednesday via an e-mail whose subject line read “Macy’s Mixer Madness!” He wrote:
“While drinking my morning espresso (which I proudly make), my wife pointed out an unusual Macy’s ad in today’s paper. It said, `Spectacular savings on KitchenAid electrics during our Perfect Gift Sale.’ They weren’t kidding:
The 6-quart professional model was marked down to $99. Too good to be true, but too good not to find out — and probably too good to last. I timed my arrival at Macy’s downtown store to just before the 9 a.m. opening, headed up to the sixth floor, found my quarry and headed to the cashier. My timing was good. I was second in line. I let number one test the waters with his KitchenAid stand mixer. We were lucky: Macy’s was gracious enough to honor the ad. Meanwhile, the phone wouldn’t stop ringing and a parade of like-minded, punctual, observant and somewhat-elated shoppers lined up with their KitchenAid mixers.”
At the risk of sounding like a shameless promoter for Macy’s (whose business helps keep the Seattle Times in business), I’ve got to agree: it was swell of Macy’s to honor the ad:
“We made a gross error,” said Macy’s Mary Jean Stephens, who handles press-queries and bears the title “Director of Special Events” (Maureen O’Hara played her in the movie):
Needless to say, this particular “special event” was short-lived. And while Mary Jean doesn’t know exactly how many of the mixers were sold to quick-acting customers at bargain-basement prices, Macy’s has since invoked a Santa-clause: the erroneous ad has been retracted, and the 6-quart mixer is presently selling for $399.99.