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December 19, 2011 at 10:51 AM

Sample this: food-demos? Dave’s Sin Dawg? Killer.

You know those folks who stand in the supermarket aisles (or, in the case of Costco, handle crowd control) attempting to convince you that whatever they’re selling, you need it? Love ’em or hate ’em, I say they’re doing shoppers a great service. And while I occasionally smile and say, “No thanks, I just ate!” I’d like to put in a good word for the hearty souls whose food samples end up on my family’s roster of gotta-buys.

I won’t be buying the WhoNu “nutrition-rich cookies” I sampled recently at QFC, nor the “blech”-inducing nutrition drink I tried at Costco (only because I was parched). But, as I’ve mentioned before, Heidi’s Cottage Cheese Pancake Mix has been a staple in my house since the kid went crazy for it during an in-store demo years ago.

This weekend, while stocking up at my local Thriftway, what to my wondering eyes should appear but an entire lineup of Dave’s Killer Bread samples. I’ve long been a Dave’s fan, but had not yet tasted this “unfortunate find” — as my husband refers to anything we like too much and shouldn’t eat too much of:

So good, at a dollar off (I paid $4.99), I should have bought two. And so rich, there’s no butter necessary. [photo: Nancy Leson]

That’s Dave’s Sin Dawg “100% Whole Grain Organic Cinnamon-Sugar Bread Roll” and I’m sorry to report that this high-fiber loaf, made with no animal products (hello, Vegan Score!), tastes like a hippie’s version of the best rugelach I’ve ever eaten. A couple slices will stave off hunger pangs, and you may now consider me addicted — a word that once applied to Dave, whose story is truly astonishing.

So, do tell: which, among the foods you’ve first tasted as a “sample” are on your love-it list?

Comments | More in Food products and kitchen gear, Shopping

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