What should Ben & Jerry’s ice cream call its new Seattle-based flavor?
‘Seattle Freeze’ was the suggestion of several contributors to the national company’s contest to create a one-day-only flavor for the city. Others said the final concoction, a combination of Theo chocolate, Caffe Vita, caramel, brownies, raspberries, and cookies, should be titled ‘Nirvana.’ Or possibly the true taste of Seattle, they said, would be ‘Mercer Mess.’
The flavor combination had been up for a public vote over the past several weeks, but plenty of Seattleites balked at both the pre-set options and the final tally of votes. Who would have chosen raspberries instead of Northwest blackberries? What’s with the cookies? Where are the hazelnuts? What, they asked, were Greyston brownies, a New York-based company, even doing on the voting list? (In the last case, it was probably because the company, associated with a non-profit organization, supplies all the other brownies used in Ben & Jerry’s ice cream.)
Seattle was one of a handful of cities chosen for a one-time crowdsourced flavor. Looks like the Seattle scoops, no matter what they’re called, will be served up at a pop-up party at 5 p.m. Sept. 13 in front of the Theo factory (3400 Phinney Ave.) and at a community event Sept. 14 where participants will help repair the Morrison homeless shelter at 509 Third Ave. (Guess that’s technically a two-day-only flavor, not one.) Sign up for either event over here.