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November 18, 2013 at 2:37 PM

Ba Bar re-names cronut (and is giving some away) after legal warning

Ba Bar non-cronut courtesy of Geoffrey Smith

Ba Bar non-cronut courtesy of Geoffrey Smith

It’s not a cronut. It’s not a Cronut™. At this point, it’s not even a croughnut.

However, a hybrid croissant-donut is back on the weekend menu at Bar Bar, after a hiatus caused partly by a new pastry chef and partly by a cease-and-desist letter from the New York creators of the original trademarked treat. Now the dessert is known as Double Happiness, “a long-established Chinese notion of doubling joy.”

Ba Bar ran a “Pastry That Must Not Be Named” Facebook contest to rename what was formerly known as its “croughnut,” drawing some 140 entries, including candidates Fauxssant, Croughbar, Pas Nom, and Le Donut, say the Ba Bar folks. (They’re not the only ones who have been instructed to change the name.) You may remember that at Meander’s Kitchen they’re known as Meanderthals, Frost Donuts calls them Froissants, and they’re “Cro-Doughs” at Lost Lake Cafe and The Five Point. The Ba Bar contest winner was supposed to receive 100 pastries, but since the final name came from within the company, 100 were donated to Children’s Hospital instead.

The pastries are normally $3.50 apiece when they’re offered on Saturdays and Sundays, but they’ll be free, while supplies last (one per customer) to anyone who comes by (550 12th Ave.) between 8 a.m. and 11 a.m. on Saturday, Nov. 23 and mentions the Facebook contest. By any name, that sounds good.

0 Comments | Topics: Ba Bar, Cronut, Double Happiness

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