What does it take to make the world’s most expensive hot dog? The entrepreneurs at Seattle’s Tokyo Dog food truck have snagged the Guinness World Records title for the $169 “Juuni Ban” bratwurst topped with Wagyu beef, foie gras, shaved black truffles, and caviar. The Guinness assessment was that “the ingredients list for the footlong frank would make a Michelin-starred chef blush.” Creators were truck co-owner Eugene Woo, Samson Kwong, and cocktail king Rocky Yeh.
To score the title, Tokyo Dog had to sell at least one dog in a “legitimate business transaction.” The creators sold six the day it was offered at the Fremont Sunday Market, donating proceeds to the American Red Cross. (The event was in February, but it took time for Guinness to go through the extensive documentation, including reports from witnesses — Jean Nakayama of Maneki served as one.)
Woo said the creators just thought it would be fun to break the previous (who knew?) $145.49 record and to do it for a good cause. Did he taste the extravaganza himself? “It is savory. It has fabulous flavors.”
The dog is still available with two-weeks advance notice for orders — or check out the daily fusion dogs on the truck at a more down-to-earth $7 to $8.