Was it really that surprising that General Mills purchased organic-focused Annie’s Homegrown, producers of bunny-shaped cheddar crackers and a preservative-free mac ‘n cheese? After all, the giant corporation already owns major “natural” foods brands like Cascadian Farms and Muir Glen.
Annie’s fans, though, are shocked and speaking out in droves.
“I will miss you, white cheddar shells,” read, in part, one of the 12,000+ comments on the Annie’s Facebook announcement of the “exciting news.”
Nearly 2,400 had more to say the next day, including this: “For our family purchasing Annie’s was a way to vote with our dollar. We were able to support a quality business and provide quality food to our family. Now if I were to purchase an Annie’s product I would be supporting General Mills, which would be against everything that I believe in.”
Much of the controversy surrounds GM’s opposition to food labeling: Along with other industry giants, for instance, it fought an initiative in Washington state that would have required labeling foods that contained genetically modified ingredients.
Annie’s has been a strong supporter of the other side, and uses non-GMO ingredients.
Unlike many other corporations caught in a wave of bad blowback, Annie’s has left up the negative comments and debates on its page, frequently responding to reiterate that the company’s products and politics won’t change.
What do you think?