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All You Can Eat

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Topic: Oberto

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October 15, 2013 at 11:10 AM

No more ‘Oh Boy!’ for Oberto jerky

Oh, boy. It’s the end of an era for beef jerky company Oberto. The 95-year-old Kent-based company is removing its catchy “Oh, Boy!” slogan from its packaging, replacing it with one aimed at a modern look targeted at “active consumers.” The new catchphrase, which strikes me as oddly sedate, is “Eat Excellent. Be Excellent.” New packaging…

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