Everybody has an opinion about Two Buck Chuck, the cheap red wine made famous by Trader Joe’s. But Mike Veseth can explain how Two Buck Chuck has altered the worldwide market for wine. That’s because he’s the Wine Economist!
Veseth, an economics professor at the University of Puget Sound, appears this week on “Well Read,” the books and authors program on state public access channel TVW. He and host Terry Tazioli examine the currents of change roiling the worldwide wine industry, why there are more choices of wine at your local super-duper market than ever before, and what this all means for Washington state wines.
The program airs at 7 p.m. and 10 p.m. Tuesday on TVW. Or you can watch it here:
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