In case you haven’t heard already, Google reported a modest 79 percent sales increase during the first quarter.
Sales were $2.25 billion, up 79 percent from the same period last year and 17 percent from the fourth quarter of 2005. Traffic acquisition costs totaled $723 million, or 32 percent of ad sales in Q1.
Google’s net was $743 million, compared with $369 million in Q1 2005. Strangely, text of the company’s press release mentioned only the sequential increase in profit — up from $372 million — and not the year over year.