The approach worked great for America Online, so now eBay appears to be leaking details of its search provider negotiations.
Last fall, AOL was mulling whether to renew its contract with Google or partner with Microsoft or Yahoo! When negotiations got sticky, details began appearing in New York newspapers. AOL finally decided to stick with Google, after Google threw in $1 billion to sweeten its offer.
Today’s Wall Street Journal says eBay is trying to decide whether to use Google, Yahoo! or Microsoft search and ad placement services. Is eBay holding out for Googlebucks? Is Microsoft willing to pony up after losing the AOL deal? Will Meg go with Steve, Eric or Terry?