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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 3, 2006 at 2:05 PM

Ya-who?

Microsoft execs are probably outraged by a story in today’s Wall Street Journal about the MSN-Live advertising push.

Not because the story mentioned a possible hookup with Yahoo! — Microsoft and Yahoo! have been working together for some time, and talk of an anti-Google alliance surfaced last October when they were jostling for the America Online search business.

What’s likely to get them steaming in Redmond is the story’s assertion that Microsoft needs to partner because its Web services don’t reach as many people as the 100 million monthly Yahoo! visitors.

As Microsoft ramps up advertising sales, it’s been desparately trying to let people know how many people visit MSN or use its Web services every month — 465 million, according to the boilerplate on its press releases.

But does it really matter if MSN can’t even sell more ads than AOL?

Comments | Topics: Microsoft

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