Following Microsoft’s adCenter announcements last week, Yahoo! today said it’s preparing a new search advertising platform that will be ready in the third quarter.
Is Yahoo! getting tired of Microsoft and Google getting all the attention? Here’s part of its news release:
“Replacing the original system that created the search advertising industry, Yahoo! new platform will enable marketers to more quickly launch search advertising campaigns across Yahoo! and its distribution network, and help achieve better overall return on their search advertising investment.”