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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 12, 2006 at 10:20 AM

So long, Scoble

Anybody who has read Robert Scoble’s blog closely over the past six months probably isn’t surprised that he’s leaving his post as Microsoft’s designated blogger.

Scoble raised the profile of blogging at Microsoft and drew the attention of the elite tech blog clique toward Redmond better than any conference, press release or development tool. He was basically evangelizing the Microsoft platform to an online audience, similar to the way he evangelized the Tablet PC at his previous job at NEC.

But he hit rough waters last spring. His perky tone wavered and he veered toward shrill a few times, drawing heat for trashing an Australian journalist. Then he was trashed himself by Amazon.com’s chief technical officer. He also seemed burned out by the demands of the blog and a tour to promote his book on blogging.

Finally he took a break and reassessed his priorities. Not long after that, his mother passed away and he wrote a series of poignant entries about his experiences with family back in Montana.

I’ll miss reading Scoble’s blog. It had a great tone and lots of interesting tidbits. It was also fun to try and read between the lines of his personal observations, looking for the official Microsoft spin.

Fortunately his Sunday sign off included an inadvertant gem (I emphasized the good part):

“Did you not see on Engadget that Microsoft is working on a portable media player? I can’t break wind about it, but when Microsoft comes into that market it’ll create new opportunities.”

Comments | Topics: Microsoft

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