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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 26, 2006 at 10:05 AM

More Clix details

I forgot to mention the Clix box.

Normally this would be of no interest, but Microsoft recently let slip an internal video that criticized how the company clutters its packaging while Apple Computer projects a cool, minimalist attitude with its iPod boxes.

Microsoft helped design the Clix packaging, which almost seems like a rebuttal to the video. The white box has almost no text – the front is basically just an image of the device, and a tiny blue Windows “plays for sure” logo that’s the only sign of Microsoft’s involvement in the project.

Comments | More in | Topics: Gadgets & products

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