Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 28, 2006 at 11:03 AM

Apple’s paranoia

Apple Computer’s obsession with secrecy is covered by the Wall Street Journal today. Great anecdotes shed light on why Macs aren’t making much headway in big companies.

I wish I’d written that one. A few areas that could stand more exploration:

1.How consumers — and not just enterprise buyers — suffer from the secrecy around new products. My sister bought an iPod just before a new model was released. The Apple reps at the University Village store were nice and helpful but didn’t warn her that the $300 device she was buying would be obsolete in a few days. Then the company refused to take the “old” device back.

2. Why Apple has so much cachet with the groovy, open computing crowd despite its secretive culture, proprietary software and tendency to retaliate in a nasty way when information is shared in an unauthorized way.

Maybe someone should write a story comparing the culture of Steve Jobs’ Apple to that of the Bush administration.

Comments | More in | Topics: Apple

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►