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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 6, 2006 at 11:16 AM

The pack goes wild over Microsoft iPod rumors

Bloomberg’s report about a Microsoft iPod competitor is a rehash of a June 16 Reuters story, adding only the anticipated Christmas ship date.

Both stories are also followups to a March story by San Jose Mercury News reporter Dean Takahashi, who found out about Microsoft’s work on a PSP-like device while working on another book about the Xbox.

But the Bloomberg story caught the media gulf stream and has the tech journalism pack in a frenzy. The joke would be on the pack, if it turns out to be hyping just another version of Microsoft’s Portable Media Center.

I still think it would be bad form for Microsoft to start producing its own media players after working so closely with its hardware partners to develop Microsoft-friendly devices.

Comments | Topics: Digital media, Gadgets & products, Microsoft

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