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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 9, 2006 at 2:07 PM

Microsoft and Google, tit for tat

With all the partner-swapping going on between the Internet giants, I hope they are practicing safe service.

First eBay courted the three, then decided in May to use Yahoo! ad services.

Then on Friday word came out via the Wall Street Journal that Microsoft, eBay and others are forming a consortium that will auction TV ad time.

Of course Google announced Monday that it won the bidding to serve ads on MySpace. That had to hurt for Microsoft, which powers the MySpace network and has been making content deals with parent company Fox.

Then Google piled on by announcing another partnership with MTV to provide video download services. Remember that MTV was supposed to be Microsoft’s shining hope in the digital music space — the two are partnering on Urge, an iTunes challenger that will be bundled into Windows Vista.

Maybe MTV felt burned by Microsoft going solo with Zune.

Comments | Topics: Google, Microsoft

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