TV Guide circulation fell 59 percent in the first half of 2006, the biggest drop among top consumer magazines, according to this report.
The way magazine sales are tallied is changing. Their primary auditor has started making a distinction between regular subscriptions and distribution to “public places” such as medical offices.
I wonder if blogs should get similar treatment. Perhaps it’s time to focus more on committed subscribers to blogs and online sites, and less on unique visitors, or at least provide both measures of readership.
But what’s really amazing is that 3.4 million people still pay TV Guide $2 a week for information that’s free online, or bundled with other services.
A lot of people are willing to pay for the convenience of the paper form factor. Or maybe TV Guide’s subscription base is an indicator of how many U.S. residents don’t use either newspapers or the Web to get their information.