The quick release of Microsoft’s Soapbox video service suggests the company is finally getting more nimble, according to a comprehensive report by McAdams Wright Ragen’s new analyst, Sid Parakh.
“Though the Soapbox launch lags competition, MSFT’s announcement
comes at a much faster pace than have past product launch plans / announcements … Overall, we believe that MSFT’s brand recognition, opportunities to cross-leverage its broad product portfolio, immense financial clout and persistent attitude will enable it to regain lost ground and be a powerful player in the markets it enters going forward.”
Parakh maintained a “buy” rating and predicted the stock will reach $31 within a year, adding that “patient investors may benefit handsomely.”
Goldman Sachs also released a positive Microsoft note today, suggesting that investors “buy the product cycle” and benefit from the company’s upcoming releases.
The firm suggested a similar approach to Adobe, and noted that SAP will be delivering its next platform and Oracle should benefit from renewed demand for its applications.