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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 30, 2006 at 4:13 PM

New startup mantra: Eat the ramen

Forbes is running a fun story about how companies are giving themselves odd names with missing vowels, because the domain names for normal words are too expensive to acquire.

But the story gets better when it morphs into a profile of Pluggd, a Seattle podcasting venture started by former Microsoftie Alex Castro. He shares his perspective on starting a company on the cheap, outsourcing development to Ukraine and riding the bus to work.

Castro said he’s rejected top-tier job candidates who expect Microsoft-grade perks. Instead he hires employees willing to get by on small salaries while the company gets off the ground.

“A lot of these guys went to the best schools, got into Microsoft or Google, and they think they should be rewarded for their intelligence,” he said. “But those who get rewarded are the ones who really take the risk. You’ve got to eat ramen.”

Comments | Topics: Entrepreneurs, Microsoft, Web

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