MTV Networks just announced that Mika Salmi is now president of the network’s global digital media business, reporting to Judy McGrath, MTVN chair and chief executive.
He’ll “work across MTVN’s growing portfolio of multiplatform brands to further develop and implement the company’s strategy of building an engaging universe of music, games, entertainment, networking and interactivity for its communities of targeted audiences,” the release said.
Salmi started Atom Films in Seattle in 1998, and ran the company through its acquisitions and move to San Francisco. Finally it was sold to MTV in August for $200 million.
I wrote a column a few weeks ago comparing Atom to YouTube. I tried to reach Salmi then but we couldn’t connect. At the time I heard hints that he was in line for a new position but it wasn’t final.
An MTV spokesperson told me Salmi will divide time between MTV headquarters in New York and his current base of operations in San Francisco.
“With Mika’s guidance, our digital teams will continue the momentum we have today, to extend our brands across every platform while creating new business, and next generation applications across every device that engages our community. And he brings that upbeat entrepreneurial spirit that is a hallmark of the digital age,” McGrath said in the release.