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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

November 1, 2006 at 10:03 AM

Study: Majority of iPod owners would consider switch to Zune

Flamebait of the day: A new report by ABI Research asserts that 58 percent of iPod owners would be “somewhat likely” or “extremely likely” to choose Microsoft’s Zune when they buy their next portable media player.

“Our conclusion is that iPod users don’t display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products,” principal analyst Steve Wilson said in the news release.

Only 15 percent of iPod owners surveyed by the Oyster Bay, N.Y.-based firm said they were “not very likely” or “not at all likely” to choose Zune when they buy their player. Among that group are the folks who e-mail me sometimes.

A New York Times story today starts off in the same direction as the ABI report, leading with a nice profile of a consumer anxious to buy a Zune. Then it draws on commentary from Zune skeptic Ted Schadler at Forrester Research, and concludes that Apple will maintain its dominance this holiday season.

Wilson said Zune’s ballyhooed Wi-fi music sharing feature “isn’t all that compelling, at least not for now” and Apple had better come up with something new in 2007 to maintain its lead.

“Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up,” he said in the release.

What does that mean for the iPod halo effect?

Comments | More in | Topics: Apple, Zune

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