The blog is the latest extension of the Friday Harbor tech pundit’s publishing network. He writes the widely read SNS newsletter, he produces an annual conference and roundtable events around the world, and he recently started a premium newsletter called “Ahead of the Curve” for institutional investors.
It costs $595 a year to subscribe to the SNS newsletter so I was surprised that Mark’s putting his stuff on a free blog. Here’s how he explained the decision to me this afternoon:
I expect that blogging will introduce our brand to a much larger universe of people who would like to know about SNS. I’m just learning, too, and there is an obvious contrast between the “wild west” of blogging and the scientific approach I’ve tried to bring to predictions at the newsletter.
In short, we won’t be exposing much of the letter content, so the value will remain there, while we think that by exposing new ideas via the blog, we will be able to have a conversation with a much larger group of interested, and interesting, people.
Mark’s also been talking to Dave Winer, who said he nudged Mark to start the blog, when they met in Seattle last week.