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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

December 14, 2006 at 3:57 PM

Microsoft’s sassy search evangelist, Ms. Dewey

Want some lip with your search results?

Try Ms. Dewey, the zingy talking search engine/viral marketing ploy dreamed up by Microsoft’s Windows Live team.

Ms. Dewey is actually actress Janina Gavankar. Enter a search term, and she gives you some sass and results from Windows Live. It gets fun when you start entering terms like Google, Apple and Playstation.

Spokesman Adam Sohn said she’s part marketing, part evangelism — and she’s getting tons of traffic.

Valleywag probably helped by posting an R-rated background on Gavankar.

I wonder if she’ll be on stage with Bill Gates, telling him how it’s done, at the Consumer Electronics Show next month.

Either way, she’s a huge improvement over Bob and Clippy.

Comments | Topics: Microsoft

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