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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 8, 2007 at 2:46 PM

Evolution of the “Booth Babe”

LAS VEGAS — Instead of having young models in revealing clothes smile and point at products as other companies do at CES, Panasonic had the local talent pose in bathing suits on a mock beach in its huge booth.

The setup was like an exhibit at the zoo, with a slightly raised platform where people could stand and look down at two curvy women and a hunky guy on the other side of the railing. There was real sand, on the floor in front of a wall-sized mural of a sea.

Why? So people would try out the new camcorders lined up on the railing –especially the zoom features, apparently.


BRIER DUDLEY

Panasonic’s variation on using models at a CES booth.

Comments | More in | Topics: CES

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