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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 11, 2007 at 1:18 PM

Pimp my trade show: The hot rods of CES

LAS VEGAS — The cars at CES are not to be missed. A whole wing of the show is devoted to automotive products, and full of supercars converted to rolling showcases of speakers, stereos, onboard computers and iPod connectors.

Cars are also moving into the main show as Microsoft and other big players extend their digital entertainment and communication technology beyond the PC and the living room, into new devices that work with or in vehicles.

But enough about the business stuff. Here are some of the coolest cars I saw at this year’s show.


BRIER DUDLEY

You’ve seen one tricked-out Lamborghini Murcielago you’ve seen them all.


Zunes loaded in a vehicle: When wireless sharing isn’t enough.


More Zune product placement — check the console.


This van drove around Seattle taking pictures for Microsoft’s Live Search mapping service. It’s one of nine the company drives around the country, slowly, taking pictures sold to Microsoft, Google and others. The back seat has a rack-mounted server with 250 gigabyte drives that are swapped out and mailed to headquarters in New Hampshire when they’re full.


Hey, Marv! That’s a HYUN-dai. Can you believe it?


Don’t you dare cut that GT40 up to fit in huge speakers..


Twelve cylinders provide enough music in the Ferrari F430.


Oh, Canada! A Canadian Pontiac in Pioneer’s booth.


Another view of the Canadian Pontiac.


Sony’s Cayman S.


Sony’s rolling kiosk, a Scion that took three months to build.


The guys in the booth said it’s driveable — both the Scion and the PlayStation 3 mounted in the back, under the 46-in. HDTV.

Comments | More in | Topics: CES, Gadgets & products

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