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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

January 17, 2007 at 5:00 PM

Zune: A solid number two, give it three years

That’s the latest word from Microsoft, which passed along NPD sales data showing the Zune accounted for 10.2 percent of sales of hard-drive-based portable music players in December.

Robbie Bach said as much at CES but the release adds a bit more detail, and some rah-rah about Zune reaching its goal of becoming “the clear number two seller this holiday behind an entrenched competitor.”

“No other single device has been able to achieve these kinds of results in a six week launch period and we remain on track to exceed one million units in sales by the end of the current fiscal year (ending June 30, 2007),” it said, then reiterated that Micrsoft has a “thee-year plan to solidify our presence within this market.”

At first I wondered why Microsoft sent out the release, midway between Robbie’s presentation at CES and Microsoft’s quarterly earnings report on the 25th.

Then I figured out that, duh, it’s a counterpoint to Apple’s news about a banner holiday for iPod sales.

Not much commentary on the iPod numbers over at the official Zune blogs, yet. I wonder if David will stir the pot as he did with the Forrester iTunes report.

Comments | More in | Topics: Apple, Zune

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