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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

February 28, 2007 at 3:59 PM

Zune team: We’re still No. 2

I was wondering what happened to Zune, after I noticed this weekend that they were gone from the Seattle Costco, apparently displaced by an ever-expanding display of iPods and iPod accessories.

Anyway, today the Zune team sent out an update saying their player “remains the number two seller” among hard-drive based digital music players. That’s based on an NPD report for January sales that found Zune had a 9.9 percent share in the category.

That’s down a tiny bit from the 10.2 percent share Zune had in December.

But the note today from Zune spokeswoman Lane Keough was upbeat.

“We believe this toehold in the market will enable us to make a deeper footprint as time goes on, and we’re committed to expanding the Zune offering,” it said.

Keough also said a firmware update will be released in mid-March to fix a glitch that has caused skipping of some songs downloaded from the Zune Marketplace. The update (to version 1.3) will “also improve overall software reliability and efficiency,” she said.

Despite the skipping issue, downloads from the Zune store increased 65 percent in January and user subscriptions grew by 60 percent, she said.

By the way, did Zune boss J. Allard update his official bio at Microsoft’s Web site since he took on new duties last month?

He’s got a less alternative look in the current photo, but he makes up for it by including details about his eclectic taste in music. It all began when he plunked down $4.44 for Kiss Alive!

Comments | Topics: Microsoft, Zune

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