Apparently a Zune promotion last Sunday night got a little out of hand.
The Zunemobile, a tricked-out Toyota FJ, was brought to a New York neighborhood with lots of nightlife and kept the party going, beaming its beats into the wee hours from the phalanx of huge speakers in the back.
It turns out some of the neighbors on Ludlow Street didn’t welcome the social at 3 a.m., especially not the Justin Timberlake tunes, and filed a noise complaint.
They also videotaped the event and created a Web page — wakeupmicrosoft.com — to post their complaint and demand restitution from:
Ideally, if following the old adage of “eye for an eye,” we would like to (legally) blast music throughout Microsoft’s HQ during a week day. Preferably right before a large product release, when employee stress levels are at their highest. Alternatively and/or additionally, lump sum payments to all residents disturbed by this incident would be tolerated.
Instead they received an apology from Zune evangelist Cesar Menendez, who wrote “Sorry New York” on the team’s official blog:
On behalf of the Zune team at Microsoft, I’d like to issue an apology to the residents of Ludlow Street (between Stanton and Houston) for the loud noise at 3:00 AM last Sunday (24 Feb). For what it’s worth, this was not a planned or Zune-sanctioned PR event, a stunt, or any intentional marketing activity. And we’ve taken steps to make sure this won’t happen again. To those folks woken up by the sounds of the vehicle, we apologize.
I saw the Toyota at CES in January and wondered how they’d use the thing. Next stop, Belltown?