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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 8, 2007 at 10:55 AM

Mercent’s new account management system

The Seattle online marketing services company started by ex-Amazonians today rolled out Mercent Performance, which it calls “a fully outsourced solution for optimizing shopping feeds for comparison shopping engines, shopping portals, online marketplaces, and affiliate networks.”

Chief Executive Eric Best said he’s expecting 50 percent of the company’s retail customers will eventually be using its fully managed services. Competitors include Seattle’s Marchex and Performics, a subsidiary of DoubleClick/Google.

The company, which employs 25 in Belltown, is raising a series B follow on to its funding from Madrona Venture Group and The Hillman Company.

Comments | More in | Topics: Digital media

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