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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

May 10, 2007 at 12:23 PM

Iconic design: Amazon.com?

The Seattle company’s Web site is one of the “iconic objects of technology” discussed in the May-June edition of Technology Review.

Although the headline is “Objects of Desire,” that doesn’t quite mesh with the critique by Mark Rolston, vice president of creative at Frog Design. His take, from TR’s nifty online slideshow:

“Amazon is iconic, but not necessarily good design,” says Rolston. “A Jeep is iconic, but if you’ve ever ridden in a Jeep, it’s crap. Amazon represents a basic approach to e-commerce. It’s balanced cacophony: There’s search, reviews, and comments swirling around these pages. With these tools, you almost serendipitously end up with a basket of things to buy. It’s iconic because it nailed early on the basic approach of a vast catalogue.”

Comments | More in | Topics: Amazon.com

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