Tech savvy users may be annoyed by Wikipedia’s prominence in Google search results, but the collaborative encyclopedia can be useful for average folks looking to answer a question, said Matt Cutts, head of Google’s Web spam team, which works on search quality.
Cutts spoke this morning at the sold-out Search Marketing Expo at the Bell Harbor Conference Center in Seattle.
During a Q&A session, he was asked by someone from Edmunds.com why a search for the make and model of a car returns Wikipedia before his authoritative automotive site.
Cutts didn’t say exactly, but his answers implied that the search engine is weighted to favor results that appeal a general audience and Wikipedia fills the bill.
“It’s a fairly good result most of the time,” Cutts said, explaining that Google is designed for average users like his mom as opposed to the search experts at the conference.
“Regular users do like Wikipedia a lot,” he explained. “That said, Wikipedia is not always the right answer.”
Cutts promised to “go back and look” at how Google handles the make and model searches called out by Edmunds.
That had to be worth the price of admission for the Edmunds Web optimizer.