Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

June 4, 2007 at 10:12 AM

Google’s love for Wikipedia

Tech savvy users may be annoyed by Wikipedia’s prominence in Google search results, but the collaborative encyclopedia can be useful for average folks looking to answer a question, said Matt Cutts, head of Google’s Web spam team, which works on search quality.

Cutts spoke this morning at the sold-out Search Marketing Expo at the Bell Harbor Conference Center in Seattle.

During a Q&A session, he was asked by someone from Edmunds.com why a search for the make and model of a car returns Wikipedia before his authoritative automotive site.

Cutts didn’t say exactly, but his answers implied that the search engine is weighted to favor results that appeal a general audience and Wikipedia fills the bill.

“It’s a fairly good result most of the time,” Cutts said, explaining that Google is designed for average users like his mom as opposed to the search experts at the conference.

“Regular users do like Wikipedia a lot,” he explained. “That said, Wikipedia is not always the right answer.”

Cutts promised to “go back and look” at how Google handles the make and model searches called out by Edmunds.

That had to be worth the price of admission for the Edmunds Web optimizer.

Comments | Topics: Google

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►