Jason Kilar, who launched Amazon.com’s video business, will run the YouTube killer hatched by the old guard media companies.
NBC announced today that Kilar, 36, will be the Los Angeles-based venture’s chief executive, reporting to NBC Universal President Jeff Zucker and News Corp. President Peter Chernin.
Chernin’s quote in the release:
“Jason’s product and consumer expertise in the world of e-commerce is arguably unrivaled in this business and gives him a great insight into what it takes to create a superior user interface. We already have access to world-class content and near ubiquitous distribution, and the next step is marrying it with the features and tools that will help define the ideal user experience for video content on the web. We think Jason is the ideal person to lead that effort.”
From 1997 to 2006, Kilar rose to vice president and general manager of Amazon’s North American media business that includes sales of books, music, video and DVDs. The release notes that Kilar “originally wrote the business plan for Amazon’s entry into the video and DVD businesses.”
NBC’s release said the video service will debut later this year with “thousands of hours of full-length programming, movies and clips from myriad networks and two major film studios and with an unparalleled reach. With distribution partners AOL, CNET, Comcast, MSN, MySpace and Yahoo!, the new venture will have access to 98 percent of the monthly U.S. unique users on the Internet.”
Source: NBC Universal