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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 3, 2007 at 12:49 PM

iPhone: Eight gigs outselling four gigs by a mile?

I just received a call on my iPhone from the AT&T store where I bought it on Friday.

I don’t think the caller knew that I’ve written about the device — it was a standard customer service call that the store told buyers they would receive.

The caller apologized for the long activation process and asked if I had any other concerns.

I said I was disappointed that the store required people to buy $50 worth of accessories to get the phone. He apologized for that as well, and said it was the result of a “miscommunication to the store.” Then he credited my account for the cost of the accessories and said I could keep them free of charge. (I still plan to return them).

Since I had him on the line, I asked about the stock. He said there were a few of the $499 4 gigabyte models left in the store, but none of the $599 8 gigabyte models. The eights have been outselling the fours by 5 to 1, he said.

That’s not reporting and it doesn’t mean the same thing is happening nationally, but it’s an intriguing tidbit. I’d be curious to know if Apple’s take is bigger on the higher-capacity models.

The company’s expected to have a profit margin of more than 55 percent on the iPhone, according to an iSuppli teardown analysis of the 8 gigabyte model, a revelation that’s believed to have boosted Apple stock today.

Comments | More in | Topics: Apple

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