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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

July 10, 2007 at 1:41 PM

TripHub books seat on Orbitz

Orbitz apparently isn’t bothered by TripHub’s Expedia pedigree.

The Chicago-based online travel company is incorporating TripHub’s group travel planning system to its site.

“Whether its a buddy trip to Las Vegas or a family reunion in Orlando, Orbitz now will help groups communicate and coordinate what can be complex travel plans,” said Orbitz Worldwide Chief Executive Steve Barnhart said in the release.

TribHub was founded in 2005 by Josh Herst, a Microsoft veteran who helped launch Expedia in 1996. Now he’s chief executive of the seven-person, Madrona-backed startup based in downtown Seattle.

Herst wouldn’t disclose terms of the Orbitz deal, but his company makes money from selling ads, earning commissions on travel booked through its service and using its platform to provide private label services.

Orbitz is the third platform partner, following Alaska Airlines and Spokane-based People to People Student Ambassador Programs.

What will the Orbitz deal do for TripHub?

“We expect our customer base will grow substantially,” Herst said.

We also reported in today’s paper (sixth item) that another Seattle travel startup, ticket price tracking service Yapta, raised $2.3 million, bringing its total funding to $3 million.

Comments | More in | Topics: Startups

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