Just days after a fallout with Apple, ending its iTunes distribution deal, NBC Universal announced today that its video content will instead be sold through Amazon.com.
NBC shows such as “The Office” and “Heroes” are now available through Amazon’s Unbox download service, the companies announced today. Episodes of “30 Rock,” for instance, are available for $1.99 and a full season costs $32.49.
Starting Sept. 10, they’ll also provide free downloads of pilot episodes of NBC’s new shows such as “Bionic Woman.”
Universal movies have been distributed via Unbox for a year now, the companies noted in the release, so the TV content deal builds on an existing relationship.
NBC’s quote in the release sounds like a dig at iTunes:
“With the addition of NBC Universal TV content to Amazon Unbox, fans now have the ultimate convenience for enjoying their favorite shows whenever or wherever they want,” said Jean-Briac Perrette, president, NBC Universal Digital Distribution. “This further expands our longstanding relationship to bring a robust content offering to the marketplace in a variety of ways that will benefit the consumer and, at the same time, protects our content.”
I wonder if Amazon is luring content owners from iTunes, or if content owners are just shopping around for a better deal.