The search marketing company SEOmoz has lined up $1.25 million from Ignition and Curious Office, Kelly Smith and Adrian Hanauer’s investment firm.
Chief Executive and co-founder Rand Fishkin said the move will likely result in the company being sold within four to seven years. He announced the pending deal today on his blog, saying the money will be used to expand the team from seven to 12 people, build new technology and market to a wider audience.
Fishkin was almost apologetic about it, after getting heat in August when he floated the idea of outside investment:
The biggest outcry I felt from folks was the “Noooo!! Don’t sell out to the man,” line. I promise you, we are doing anything but.
For one thing, he notes, “the man” is actually a woman, Ignition Partner Michelle Goldberg.