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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 19, 2007 at 12:00 AM

SecondSpace signs big Florida developer

SecondSpace, the Bellevue real estate sales and information platform, is announcing an “anchor tenant” today that should give it a big traffic boost.

St. Joe, one of the biggest developers in Florida, will list its properties on SecondSpace sites as part of a broad partnership.

SecondSpace will build and manage a new portal Web site for the company, using its technologies such as semantic search, analytics and behavioral targeting.

To work with St. Joe and other companies in the opposite corner of the country, SecondSpace will open a Florida office that will include marketing and technology managers.

Anil Pereira, SecondSpace chief executive, called St. Joe a “key anchor tenant:”

“It’s a total flywheel for us — St. Joe is an amazing company with amazing places in Florida. We use that to get the flywheel going for us in northwest Florida.”

The deal doesn’t include St. Joe investing in SecondSpace, but Pereira said he’d be happy if the Florida company would participate in the startup’s next round of fundraising.

Comments | More in | Topics: Startups

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