Follow us:

Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 9, 2007 at 9:40 AM

Blendables: IdentityMine’s product play

One of the biggest beneficiaries so far of Microsoft’s Windows Presentation Foundation (WPF) may be Tacoma’s IdentityMine.

The Web and software development company built early demos of WPF and .Net 3.0 such as newsreaders and applications that Microsoft used to show off its platform.

Now IdentityMine has taken the big step from services to products by releasing a set of tools called Blendables for designers and developers. The company has been developing the kit with its user community for months. It released the kit on Oct. 3 and formally announced the launch today.

IdentityMine was an alpha and beta tester of Microsoft’s XAML-based presentation technologies, said Kurt Brockett, director of product manager:

“We had all these tools laying aound that we had built ourself. Once it shipped, there was a natural market out there for components – it was just a matter of productizing our components.”

The kit includes tools such as Zoombox, which “allows content to be panned in any direction or zoomed in or out using a multitude of user inputs” and ElementSnapshot that “enables greater designer creativity by alleviating performance degradation when exploiting advanced visual effects.”

Blendables starts at $395 and the company is offering a downloadable 60-day trial.

IdentityMine has about 50 employees, mostly in Tacoma. It also has offices in the San Francisco and Los Angeles areas and about 20 in Kochi, India.

(Updated with Brockett’s comment and details about employees)

Comments | Topics: Microsoft, Web

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►