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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

October 18, 2007 at 12:02 PM

Social networking: Essential or not

Social networking is fun but people must not think it’s essential, judging from a new Parks Associates survey.

It found that 72 percent of Internet users would stop using a social networking site if they had to pay a $2 monthly fee.

The survey also found that 39 percent would flee if the site had too many ads.

Currently 80 percent of broaband users aged 18 to 25 use social networking sites “on a monthly basis,” the firm said.

Other findings of the survey of 2,000 Internet users ages 13 and up:

— 6 percent are tired of their current networking service and ready to switch.

— 26 percent want all social networking sites to be connected.

— 26 percent “would stop using this site if it were not for the fact that most of my friends are using this site.”

Comments | More in | Topics: Web

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