The Paris-based company will give Microsoft new technologies for downloading and streaming music onto portable devices such as phone and media players.
Coolest of all may be its “Music Wizard” service, which figures out what music is playing by holding up the device for a few seconds and letting it “hear” what’s playing. A few seconds later it displays the title, artist and album information, and gives you the option of buying the song or a ringtone, according to Musiwave’s product description.
If it works as promised, it’s quite a competitor to the technology that Apple and Starbucks developed for buying the music playing in the coffee shop with a click on your iPhone or iPod Touch.
Musiwave claims its technology works not just in coffee shops but “from your radio at home, in the street, in public transportations or public places, from your television chanels: clips, adverts, movies, from bars or discotheques, shops, restaurants, etc.”
The company is mostly focused on mobile phones and Microsoft’s mobile business is partly driving the acquisition. But so are the Zune and Windows Live groups, so I’ll bet we’ll see Musiwave technology in Zune 3.0. Maybe it could even be loaded into Zune 2.0 through updates.
“Musiwave would bring key assets to us as we continue to bring our vision of Connected Entertainment to life,” said J Allard, corporate vice president in charge of music at Microsoft. “Its software expertise and extensive relationships with operators and music companies would help us take our products and services to the next level, giving people access to whatever entertainment content they want, whenever and however they want it.”