Matt Cutts, Google’s liaison with the search-engine optimization world, recently swung through the company’s Kirkland offices and created a video tutorial.
It’s interesting if you’d like to know a bit more about how Google works, but it’s especially interesting to search marketers. They parse Cutts’ words the way Wall Street hangs on to the utterances of the Federal Reserve chairman.
The funny part is that the example Cutts used, to explain Google’s snippets, was a search for Starbucks. He didn’t need a computer; he could have just looked out the window and practically seen one at Kirkland Parkplace.