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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

March 27, 2008 at 1:49 PM

Microsoft sorts out online name scheme, sort of

Mary Jo Foley is reporting that Microsoft will rename its online “CRM Live” product “CRM Online,” reflecting a new approach.

The company will use the “Live” brand for consumer offerings and “Online” for Microsoft-hosted online products aimed at business. A third term, “Hosted Services” will describe software hosted by Microsoft’s partners, she said.

I wonder if the “Live” brand will get updated after the Yahoo deal is done — maybe with an exclamation point?

There’s a chuckle at the end of her entry: the first comment is from someone pointing out that CRM Online is a domain used by an Ohio real estate company.

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