A milestone today for the Pioneer Square Web analytics startup: It released version 2.0 of its TruCast software that companies can use to monitor and enage in blogs, forums and other online social media.
Visible never formally released version 1.0 of TruCast, but it’s being used by clients and shown by the company. That makes today a sort of coming out party for a product that’s expected to be a cornerstone of their business.
The company claims TruCast harvests and analyzes 70 percent more data than its competitors.
Also disclosed today is an impressive list of customers using its products to monitor and manage their online reputations, including Microsoft, Panasonic, Hormel and Dell.
Visible’s biggest investor is global ad giant WPP, but it was hatched over a kitchen table in Kirkland.
I wonder how much longer it will be before WPP buys the rest of Visible, or venture types buy the company and merge it with another analytics company that could benefit from Visible’s impressive console interface – QL2, perhaps?
Here’s another screenshot of TruCast, showing how it maps influencers of sentiment: