Now that Delve Networks (formerly Pluggd) has its new business model and technology sorted out, the Pioneer Square company’s not wasting time going after Brightcove, the big incumbent in the next-generation video publishing platform market.
Maybe it’s just blogazine guerrilla marketing to keep Delve’s relaunch momentum going, but it’s fun to see startup feistiness like the blog post today by Alex Castro, Delve’s chief executive:***
“After reading the various articles and blog posts, I came to the conclusion that there wasn’t much substance to this release and even less forward innovation for publishers to take advantage.”
Then he lays out what looks like Delve’s selling points against Brightcove.
Alben was responding to TechCrunch’s coverage of Cambridge, Mass.-based Brightcove‘s beta release of a new version with a revamped interface. TC suggested that the move was in response to its story last week praising Delve’s interface and nipping at Brightcove’s.
I wonder if Delve and its peers are making that same pitch to Google, now that Eric Schmidt’s searching for ways to monetize YouTube. Maybe he’ll start buying flashy new publisher and video indexing tools?
*** note: I had said earlier it was by Alex Alben, Delve’s strategy and communications VP, see explainer in comments below.