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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

August 5, 2008 at 11:19 AM

Sonos refreshes line with more power and MIMO, but no price cut

Sonos, the great wireless music system that I wrote about last year, is updating its line today with new receivers and software.

Specifically, Sonos is releasing new software and two new receiver units that use MIMO wireless technology to double their range. The new amplified model also gets a power boost, from 50 to 55 watts, and a 35 percent smaller case.

The products come as Sonos faces new competition, particularly from the $399 Logitech Duet wireless music system that’s positioning itself as an affordable alternative to Sonos.

But Sonos still isn’t cutting prices, not even on the previous generation receiver units (which are gone from the Sonos storefront).

Pricing is the same as it was for the old hardware. The amplified receiver is $499 and the non-amplified version — which you add to an existing stereo setup — is $349. Sonos emphasizes a $999 bundle that includes both and the wireless remote control unit.

Spokesman Thomas Meyer said via e-mail that the new models have better wireless performance but the company has “kept prices intact and consistent with all previous models.”

Apparently it’s working. In its announcement, Sonos said it expects to increase sales 50 percent in 2008, while the overall home audio business is declining by 5 percent to 7 percent per year.

The bundle:

sonos_bu150.jpg

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