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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 22, 2008 at 10:57 AM

Mixpo scores Comcast partnership

This has to be a big one for Seattle’s Mixpo: The video advertising startup just announced a partnership with Comcast, under which the cable company will use Mixpo’s video platform to help local advertising clients convert their cable ads for online use.

Mixpo’s working with Comcast’s Spotlight ad sales group. Spotlight ad reps “will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets,” the release said.

Video advertising is crowded but Mixpo has cool tools and a dashboard for tracking and modifying ads on the fly.

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