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Brier Dudley's blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

September 30, 2008 at 4:05 PM

Sony’s amazing new TVs appear in Japan

If there’s still a market for fancy new television sets this fall, Sony will have it covered with a raft of new models it unveiled in Japan this week.

A 27-inch AMOLED model with a flexible screen drew some attention, but the flexible screens have been shown before.

More intriguing to mainstream buyers may be a new ultrathin Bravia ZX1 going on sale in a few months in Japan:

Szx1.jpg

The ZX1 will presumably be available in the U.S. sometime after the Consumer Electronics Show in January, where they’re bound to make a big splash.

The screen is 40 inches but only an inch thick at its thickest point; much of the panel is just 9.9 millimeters thick.

It connects wirelessly to a separate tuner unit that streams 1080p content. The set will go on sale in Japan for about $4,500 in November, according to information from Japan magazine that was picked up by Electronista.

Now if only they could make the electrical connection wireless, you could hang one of these anywhere in your house without having to poke through walls and extend wires.

Sony’s also making a big push into Internet-connected TVs with the new models. Ethernet jacks are included on the new Bravia X1 line, for instance, and on the tuner module of the ZX1.

Screenshots from Sony’s Japan site show how the sets can display both TV and Internet content simultaneously, with a sidebar of online information appearing alongside the show you’re watching.

We saw some of this coming at the previous CES, where I put together this gallery of new TV technology.

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